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Japan Drives Vietnam’s 2026 Tourism Boom
Vietnam is enjoying one of the strongest phases of growth for its tourism sector in recent years. In the first 10 months of 2026 the Southeast Asian country welcomed 19.5 million international tourists. This represents an increase of 13.8 percent year-on-year, putting it at 78 percent of its ambitious target of 25 million foreign visitors. While the strong inflow of tourists from European, Russian, Indian and neighbouring Southeast Asian countries are contributing to record levels, a huge rebound from Japan is one of the country’s best sources of high value growth.Supported by landmark visa exemptions, expanded direct flight networks, world-famous cuisine, affordable travel costs, and strong personal safety, Japanese arrivals to Vietnam surged by nearly 12% in the first 10 months of 2026 to reach roughly 757,500 visitors. According to data from the National Statistics Office of Vietnam, this steady climb has firmly established Japan as Vietnam’s sixth-largest inbound tourism market.
Source: Travel and Tour World
