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Indiana Leads Oregon & New Hampshire in US Tourism Spending
Indiana leads Oregon and New Hampshire in USA tourism spending: Discover the big contrasts.Indiana, Oregon and New Hampshire are emerging as important destinations in the United States’ evolving domestic tourism market in 2025–2026. Indiana is benefiting from major sporting events, conventions and heritage tourism, supported by a benchmark of 83 million annual visitors and $16.9 billion in direct spending. Oregon recorded 40.7 million overnight visitors and $14.6 billion in tourism spending in 2025, with outdoor recreation, coastal holidays and culinary experiences driving demand. Meanwhile, New Hampshire continues to attract seasonal travellers through autumn foliage, mountain adventures and tax-free shopping. Together, these destinations illustrate how regional road trips, domestic visitor spending and specialised travel experiences are shaping American tourism growth.Indiana’s tourism economy advanced from strong post-recovery momentum in 2025 into record-setting, event-driven expansion in 2026. Building on the state’s benchmark of 83 million annual visitors and $16.9 billion in direct spending, 2025 prioritized trail infrastructure, outdoor recreation, and regional drive-market campaigns. In 2026, tourism reached new highs, fueled by America 250 heritage programming, marquee sporting championships, and corporate conventions that boosted overnight stays and per-visitor spending.
Source: Travel and Tour World
