Blog Details
Dubai Aims for More Visitors With a New Loyalty Programme for Repeat Travel and VIP Hospitality.
Dubai has made it possible to get 5-year visas in exchange for membership in a loyalty program, thus redefining repeat visitation and VIP treatment. Dubai has officially announced the start of a new era in destination management in terms of launching the first loyalty program of a citywide scale in the whole world. This unique approach is driven under the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and it turns the conventional traveler experience into a holistic one. In November 2026, the plan will become fully operational.Rather than treating tourism as a series of isolated vacations, the emirate is actively courting lifelong engagement. By fusing digital immigration pipelines with elite hospitality networks, the city is pioneering a frictionless environment designed to convert casual holidaymakers into sustained, long-term brand advocates.
Source: Travel and Tour World
