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South African Tourism eyes to become ‘affordable destination’ for Indian travellers
At a time when fuel prices and airfares are rising, this value-driven offering is expected to significantly support and encourage the rapidly growing Indian tourist footfalls to South Africa, said the tourism board in a statement.Through this targetted digital campaign, South African Tourism hopes to engage with millennials, double-income-no-kid households, and Indian families.
The campaign will showcase the value-friendly propositions offered by the Rainbow Nation, allowing travellers to splurge more on wellness and experiences by saving on airfares. This conversion campaign is an extension of the More & More campaign launched by the tourism board earlier this year and will drive consumers to make their travel bookings with direct calls to action.
Earlier this year, the tourism board outlined a strategic roadmap to garner 64 per cent Y-o-Y increase in Indian visitors in 2022. With over 11,274 Indian visitors travelling to South Africa between January to April 2022 itself, the tourism board said it is well on track to surpass these targets.
Speaking about the partnership, Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism, said, “It has been heartwarming to see the Indian travel fraternity respond positively to and welcome the unique adventures, immersive experiences, and only-in-South-Africa activities that we showcased via the More & More campaign. We are excited to launch this deal-driven campaign in India and are confident that consumers and corporates will see immense value in these deals, as they continue to curate their South African adventures. This ticket price establishes South Africa as an affordable long-haul destination for Indian travellers. This rate is also available to the Indian travel trade on the Air Seychelles website.”
Charles Johnson, CCO, Air Seychelles, commented, “We are thrilled to be partnering with South African Tourism to once again bring affordable airfaresand encourage tourism for Indians wishing to travel to South Africa.
Strategically located directly between both countries, Air Seychelles offers the fastest link between India and South Africa. We also offer same-aircraft connectivity, allowing for a stress-free connection in Mahe of only 60 minutes. We look forward to growing our flight frequency out of Mumbai as demand continues to improve.”
India is now the sixth largest international source market and is one of the top-three focus markets for South African Tourism globally. Travellers from India to South Africa are not required to produce a complete vaccination certificate or a negative PCR test currently.
