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Election tourism: 27% surge in inter-state travel during Lok Sabha polls
India offers a diverse array of tourism opportunities including cultural tourism, wildlife tourism, medical tourism, village-stay tourism, Himalayan trekking, and pilgrimage tourism, as well as yoga and temple tourism. As the world's largest democracy, it also presents a unique form of election tourism.
"Election tourism is a fascinating phenomenon that reflects the deep-rooted commitment of citizens towards democratic participation," Rohit Sharma, COO of AbhiBus (ixigo bus business) said.
Travel trends during elections
Travel platforms like ixigo and AbhiBus have observed significant shifts in travel patterns during the 2024 Lok Sabha elections. These changes were noted based on the phases of polling across various states in India.
" Our analysis of bus travel trends during the recent elections reveals a remarkable surge in intra-state travel across Tamil Nadu, Odisha, Bihar, Rajasthan, and Uttar Pradesh," Rohit Sharma said.
AbhiBus's analysis of bus travel trends indicated that in Tamil Nadu, travel activity increased by 27% over usual levels. Similarly, Odisha saw a 10% increase, Bihar 16%, Rajasthan 26%, and Uttar Pradesh 24% in bus travel demand during this election season.
Inter-state voter mobilisation
There was notable inter-state travel during the election period, with a 21% increase in bus travel from Karnataka to Tamil Nadu, suggesting a cross-border mobilisation of voters.
Bus travel search increase on Abhibus — Week on week
Banglore - Mumbai: 104%
Mumbai- Delhi: 52%
Delhi-Srinagar: 45%
Chandigarh - Srinagar: 48%
Air travel analysis
Here's an analysis of one-way average airfares for various routes as reported by Ixigo, comparing the prices from the period of 19 April to 1 June 2024 with those in the same period in 2023, along with the year-on-year percentage increase:
New Delhi to Ahmedabad
2024: Rs 4,735 2023: Rs 3,871
YoY increase: 22%
Hyderabad to Vishakhapatnam
2024: Rs 5,587
2023: Rs 5,040 YoY increase: 11%
New Delhi to Lucknow
2024: Rs 5,486
2023: Rs 4,478 YoY increase: 23%
New Delhi to Ranchi
2024: Rs 7,487
2023: Rs 5,729 YoY increase: 31%
Pune to Nagpur
2024: Rs 7,163
2023: Rs 5,161 YoY increase: 39%
New Delhi to Amritsar
2024: Rs 3,907
2023: Rs 3,694 YoY increase: 6%
Tourism in India
India's inbound tourism sector has witnessed a significant resurgence, with foreign tourist arrivals increasing by 64% in 2023 compared to 2022, reaching a total of 9,236,108 visitors. However, despite this growth, the sector remains 15.5% below the pre-pandemic levels recorded in 2019, as reported by the Ministry of Tourism.
"Election tourism is a fascinating phenomenon that reflects the deep-rooted commitment of citizens towards democratic participation," Rohit Sharma, COO of AbhiBus (ixigo bus business) said.
Travel trends during elections
Travel platforms like ixigo and AbhiBus have observed significant shifts in travel patterns during the 2024 Lok Sabha elections. These changes were noted based on the phases of polling across various states in India.
" Our analysis of bus travel trends during the recent elections reveals a remarkable surge in intra-state travel across Tamil Nadu, Odisha, Bihar, Rajasthan, and Uttar Pradesh," Rohit Sharma said.
AbhiBus's analysis of bus travel trends indicated that in Tamil Nadu, travel activity increased by 27% over usual levels. Similarly, Odisha saw a 10% increase, Bihar 16%, Rajasthan 26%, and Uttar Pradesh 24% in bus travel demand during this election season.
Inter-state voter mobilisation
There was notable inter-state travel during the election period, with a 21% increase in bus travel from Karnataka to Tamil Nadu, suggesting a cross-border mobilisation of voters.
Bus travel search increase on Abhibus — Week on week
Banglore - Mumbai: 104%
Mumbai- Delhi: 52%
Delhi-Srinagar: 45%
Chandigarh - Srinagar: 48%
Air travel analysis
Here's an analysis of one-way average airfares for various routes as reported by Ixigo, comparing the prices from the period of 19 April to 1 June 2024 with those in the same period in 2023, along with the year-on-year percentage increase:
New Delhi to Ahmedabad
2024: Rs 4,735 2023: Rs 3,871
YoY increase: 22%
Hyderabad to Vishakhapatnam
2024: Rs 5,587
2023: Rs 5,040 YoY increase: 11%
New Delhi to Lucknow
2024: Rs 5,486
2023: Rs 4,478 YoY increase: 23%
New Delhi to Ranchi
2024: Rs 7,487
2023: Rs 5,729 YoY increase: 31%
Pune to Nagpur
2024: Rs 7,163
2023: Rs 5,161 YoY increase: 39%
New Delhi to Amritsar
2024: Rs 3,907
2023: Rs 3,694 YoY increase: 6%
Tourism in India
India's inbound tourism sector has witnessed a significant resurgence, with foreign tourist arrivals increasing by 64% in 2023 compared to 2022, reaching a total of 9,236,108 visitors. However, despite this growth, the sector remains 15.5% below the pre-pandemic levels recorded in 2019, as reported by the Ministry of Tourism.
Source: Business Standard