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Why Astro Tourism is growing among domestic travellers in India?
You literally cannot believe your eyes and you realise that the universe is so much more complex than what you see, with so much left to discover hence, a number of resorts and hotel chains are now offering stargazing as one of the activities for their guests to treat them to a flashback to their childhood. For a large number of people, the last time they looked at the skies and enjoyed the stars was when they were kids and ever since they turned into adults, they moved to a city and neither got the opportunity nor the time to experience the cosmos but looking up at the skies lets them relive their childhood.
In an interview with HT Lifestyle, Paul Savio, CEO and Co-Founder of Starscapes, revealed that Astro Tourism is seeing a spurt for three reasons:
(1) With higher disposable incomes and a more liberal view of living a wholesome life, people are on the lookout for new and exciting experiences that are beyond the usual offerings available. Anything new piques a huge interest, and today people are more willing to try them out than before.
(2) Millennials have, due to access to the internet in their formative years, a much more global exposure to life and career than previous generations. As parents, this demographic is open to encouraging their kids to look at radical career options, and therefore get exposed to such experiences that could kindle an interest in the kids becoming astrophysicists, aerospace engineers or even astronaut(3) Space is in the news, with NASA going back to the moon (Artemis), India sending humans to space (Gaganyaan) and space tourism kicking off with private enterprise (SpaceX, Virgin Galactic, Blue Origin). So it is currently top of mind.
He shared, “Lots of people, especially in metros, are beginning to step out to nearby dark sky locations to get a glimpse of the starry sky. Apart from the usual suspects (Ladakh, Spiti, Kodaikanal, Kutch, Coorg, Jaisalmer, etc.), myriad sites exist within 2 hours of all metros which can give a great dark sky experience. However, daytime astronomy as a concept is slowly picking up too.”
According to Neeraj Ladia, CEO of Space Arcade, there is a lot of interest in Astro tourism all over India. He said, “One major reason is social media. More and more people are showing people where they can travel. Places which were accessible for very few people earlier, like mountaineering and trekking, are now common among people. There are videos, reels on social media accounts where there is a lot of conversation around offbeat activities such as astro tourism. People have become more aware of these kinds of things. Astro tourism has gained more popularity post lockdown mainly because people want to be closer to nature and want to do something new and offbeat. Similarly, like wildlife photography/nature photography, people are developing an interest in astro photography too.”
Talking about some of the common activities under astro tourism, Paul Savio highlighted stargazing, sun observation, astrophotography (where you learn how to photograph the night sky and even deep sky objects using different cameras and mounts), astro tours (trips to dark sky locations for an enhanced night sky experience), workshops and activities to understand different phenomena associated with astrophysics and space exploration.
For a person who has never experienced astro tourism, Neeraj Ladia suggested stargazing as one of the most exciting activities to do. Secondly, he recommended, “If it is a starry clear night, guided telescope view of planets and deep sky objects along with an astrophotography session can be quite exciting. With astro tourism, people have an opportunity to see and learn the names of the stars and constellations. They can also go much deeper into understanding these concepts.”
Paul Savio concluded, “Astro Tourism is the sunrise segment of the experiential tourism industry. Massive interest is being shown by luxury resorts across India to incorporate astro-experiences in the bouquet of offerings for their guests. Today, the customer base is overwhelmingly of people who are looking for a new experience and not necessarily an astronomy experience. We expect this to flip in the next 3 years - people will travel with an intent to have an astronomy experience. This will be driven by the springing up of dark sky parks (the astronomy equivalent of national parks) and other dark sky places equipped to service this interest.”
In an interview with HT Lifestyle, Paul Savio, CEO and Co-Founder of Starscapes, revealed that Astro Tourism is seeing a spurt for three reasons:
(1) With higher disposable incomes and a more liberal view of living a wholesome life, people are on the lookout for new and exciting experiences that are beyond the usual offerings available. Anything new piques a huge interest, and today people are more willing to try them out than before.
(2) Millennials have, due to access to the internet in their formative years, a much more global exposure to life and career than previous generations. As parents, this demographic is open to encouraging their kids to look at radical career options, and therefore get exposed to such experiences that could kindle an interest in the kids becoming astrophysicists, aerospace engineers or even astronaut(3) Space is in the news, with NASA going back to the moon (Artemis), India sending humans to space (Gaganyaan) and space tourism kicking off with private enterprise (SpaceX, Virgin Galactic, Blue Origin). So it is currently top of mind.
He shared, “Lots of people, especially in metros, are beginning to step out to nearby dark sky locations to get a glimpse of the starry sky. Apart from the usual suspects (Ladakh, Spiti, Kodaikanal, Kutch, Coorg, Jaisalmer, etc.), myriad sites exist within 2 hours of all metros which can give a great dark sky experience. However, daytime astronomy as a concept is slowly picking up too.”
According to Neeraj Ladia, CEO of Space Arcade, there is a lot of interest in Astro tourism all over India. He said, “One major reason is social media. More and more people are showing people where they can travel. Places which were accessible for very few people earlier, like mountaineering and trekking, are now common among people. There are videos, reels on social media accounts where there is a lot of conversation around offbeat activities such as astro tourism. People have become more aware of these kinds of things. Astro tourism has gained more popularity post lockdown mainly because people want to be closer to nature and want to do something new and offbeat. Similarly, like wildlife photography/nature photography, people are developing an interest in astro photography too.”
Talking about some of the common activities under astro tourism, Paul Savio highlighted stargazing, sun observation, astrophotography (where you learn how to photograph the night sky and even deep sky objects using different cameras and mounts), astro tours (trips to dark sky locations for an enhanced night sky experience), workshops and activities to understand different phenomena associated with astrophysics and space exploration.
For a person who has never experienced astro tourism, Neeraj Ladia suggested stargazing as one of the most exciting activities to do. Secondly, he recommended, “If it is a starry clear night, guided telescope view of planets and deep sky objects along with an astrophotography session can be quite exciting. With astro tourism, people have an opportunity to see and learn the names of the stars and constellations. They can also go much deeper into understanding these concepts.”
Paul Savio concluded, “Astro Tourism is the sunrise segment of the experiential tourism industry. Massive interest is being shown by luxury resorts across India to incorporate astro-experiences in the bouquet of offerings for their guests. Today, the customer base is overwhelmingly of people who are looking for a new experience and not necessarily an astronomy experience. We expect this to flip in the next 3 years - people will travel with an intent to have an astronomy experience. This will be driven by the springing up of dark sky parks (the astronomy equivalent of national parks) and other dark sky places equipped to service this interest.”
Source: Hindustan Times
