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Kerala Tourism and KSUM Collaborate to Redefine Travel Experiences
In a landmark initiative, Kerala Tourism has signed a Memorandum of Understanding (MoU) with Kerala Startup Mission (KSUM) to integrate cutting-edge technology and innovation into the state’s thriving tourism sector. The agreement was formalized at a ceremony held at Mascot Hotel, with Tourism Director Smt Sikha Surendran and KSUM CEO Shri Anoop Ambika signing the MoU in the presence Tourism Minister Shri P. A. Mohamed Riyas.“By integrating innovative ideas and technology from the state’s robust startup ecosystem, the state can accelerate the growth of the tourism sector, especially in the context of the state’s focus on increasing the foreign tourist footfall,” said tourism minister Mohamed Riyas.
“This financial year will see technology dominated innovations in tourism sector and this MoU will act as a catalyst in that direction,” he added. The collaboration aims to transform Kerala’s tourism landscape by introducing seamless travel experiences and attracting increased tourist footfall. Leveraging the state’s vibrant startup ecosystem, the partnership will focus on developing innovative tourism products and presenting them globally.
Source: Travel and tour world