Blog Details
Kerala Becomes The Global Beacon Of Sustainable Travel
Experts at the 12th edition of the Kerala Travel Mart (KTM) highlighted emerging trends in the global tourism market, emphasizing that consumers are increasingly prioritizing environmentally sustainable practices and immersive travel experiences.These trends reflect a shift in traveler preferences towards more responsible tourism, where visitors seek to engage deeply with local cultures while minimizing their environmental impact. Another key observation was the growing focus on self-care, with travelers willing to invest significantly in wellness-focused experiences that prioritize mental, emotional, and physical well-being during their journeys.
During a seminar on “Evolution in Tourism Trends” at KTM 2024, held at Willingdon Island, experts underscored the importance of efficiency and personalization in shaping the future of travel. They pointed out that modern tourists expect seamless travel experiences, with an emphasis on convenience and tailored services. Personalization has become a crucial factor, as travelers increasingly seek unique and customized itineraries that cater to their individual needs and preferences. The discussions highlighted how the tourism industry must adapt to these evolving demands by offering innovative and flexible solutions that enhance the overall travel experience.
Dipak Deva, Managing Director of SITA, highlighted the growing impact of sustainable travel on tourist decisions, noting that the demand for eco-friendly travel products is set to significantly shape the future of the industry.
He pointed out that spending on self-care within the tourism sector is expected to see a substantial rise, with projections indicating that it could quadruple by 2027. This shift reflects a broader trend of travelers seeking wellness-focused experiences that promote rejuvenation and personal well-being, further driving the evolution of tourism toward sustainability and mindful travel.
Deva also emphasized that experiential travel is becoming a top priority for tourists, surpassing the importance of everyday luxuries. Travelers are increasingly looking for authentic, immersive experiences that allow them to connect with local cultures and environments. He further added that the integration of Generative AI (Gen AI) will play a transformative role in the industry, improving efficiencies in development, enhancing customer support, and revolutionizing reputation management and performance advertising. This technological advancement is expected to not only streamline operations but also elevate the overall travel experience, meeting the growing demand for personalized and efficient services.
Discussing global tourism trends, it was observed that families are increasingly opting for scenic retreats over urban adventures, with panoramic beaches and countryside destinations emerging as top preferences. In addition to family travel, the popularity of solo travel has seen a dramatic rise, with searches for “Solo Travel” on Google doubling in 2023. To keep pace with these trends, Kerala should focus on identifying new tourism destinations across each district, offering visitors a taste of experimental tourism and a variety of unique experiences.
Reflecting on the early days of the state’s adventure tourism sector, Cmdr. Sam, Managing Director of Kalypso Adventure, recalled that there was little precedent for the types of activities his company could introduce. Today, however, Kerala is brimming with opportunities to tap into the growing demand for adventure tourism, benefiting both tourists and the local community. In addition, celebrity chef Siddiq Mohammed highlighted the need for Kerala to leverage its rich culinary heritage by developing a comprehensive culinary guide for the tourism sector. By incorporating gastronomic experiences into tourism offerings, Kerala can further enhance its appeal as a must-visit destination for food enthusiasts.
E M Najeeb, Managing Director of Great India Tour Company, served as the moderator for the event. Running from September 26 to 29, the expo stands as Asia’s largest tourism industry gathering, drawing participants and stakeholders from across the globe. A total of 347 booths were set up, featuring contributions from both public and private organizations, highlighting the extensive collaboration within the sector.
Source: Travel And Tour World
