Blog Details
How Indians travel decoded: Kazakhstan, Azerbaijan, Bhutan new favorites
Destinations such as the UAE, Thailand, and the USA top the chart that Indians love to travel to, with Kazakhstan, Azerbaijan, and Bhutan leading the emerging destinations chart.United Kingdom was the most travelled to destination for students, followed by Australia & Germany. Maximum students travelled from Maharashtra, Karnataka & Tamil Nadu.
More Indians are taking trips to international destinations, with a 32% growth in people taking 2 or more trips in a year. The top ten most searched countries remain the same as 2023, contributing to 64% of all international searches on the platform. Maharashtra, Karnataka and Delhi lead the charts for international travel searches. UK, Australia and Germany are the most popular student destinations.
Emerging Hotspots -There has been a 70% increase in the combined search volume for the top 10 emerging destinations. Almaty and Baku have seen phenomenal growth rates of 527% and 395%, respectively. The overall contribution of searches for emerging destinations on our platform has increased from 10% to 14%, indicating that Indians are exploring newer global destinations.
Almaty, Baku & Hong Kong have grown the maximum in searches amongst emerging destinations. Colombo, Kuala Lumpur, Kathmandu & Bali are being considered for trips with a renewed vigour. Combined contribution of these emerging destinations has gone up from 10% to 14% over the last year .
Business Class not just for Business - Interest in luxury travel is rising among Indians, with a 10% growth in searches for business class flights in the international segment. Hong Kong shows the highest growth with a 131% increase in searches followed by Sri Lanka, Japan, Saudi Arabia, and Malaysia.
Luxury vs. Budget: Indian Travelers’ Hotel Choices – While Indians are on the lookout for pocket friendly experiences, close to 50% of international hotel bookings fall in the above INR 7,000 per night tariff bracket. With New York being the most expensive place to book a hotel, South Asian destinations such as Pokhara, Pattaya, and Kuala Lumpur emerge as the top destinations for budget-friendly stay options.
Travelers from Karnataka, Telangana, Maharashtra, Delhi and Haryana spend the most on premium hotel bookings
In contrast, travelers from Punjab, West Bengal, Gujarat, and Tamil Nadu show a higher preference for budget hotels
Homestays and Villas on the Rise - Searches for homestays and villas have surged by 42%. Bali, Dubai and Singapore make for the highest share of searches for homestays and villas, while cities like Interlaken, Kuala Lumpur, Paris, Amsterdam, and Rome are also leading this trend, showing maximum growth in search volumes.
Love for flexibility, assurance, and extra baggage – Japan, Europe, the USA, and South Korea are the top destinations where Indians opted for Zero Cancellation for flight bookings. The UAE, Thailand, Europe, and the USA, on the other hand, had the highest share of travelers purchasing travel insurance. Indians also have a preference for additional baggage – travelers from Rajasthan booked the most extra baggage, followed by those from Tamil Nadu and West Bengal. Additionally, Europe, the UAE, Singapore, and the USA, saw the highest share of travelers opting for Visa Rejection Full Refund.
Source: