Thai Airways has renewed and expanded its distribution agreement with Amadeus to further enhance its travel retailing offerings.

The carrier will revamp its website and mobile booking channels to offer its passengers a smooth and personalised travel experience.

Amadeus Reference Experience will provide a modern, responsive and configurable user interface.

Thai Airways’ website and mobile channels will be upgraded with a robust booking flow that enables travellers to switch devices all along their journey.

Travellers will also be able to manage end-to-end flight bookings, check-in, and disruptions by themselves.

The carrier implemented Amadeus Travel Ready, which enables international travellers to verify their travel documents (passports and visas) within the online check-in process.

This helps save time at the airport by speeding the manual document verifications at check-in, bag drop and boarding, consequently reducing queues.

To boost and optimise network revenue, Thai Airways will implement Amadeus Network Revenue Management.

The carrier will benefit from this cutting-edge technology when building routes through connecting hubs, codeshares, or partnerships.

Leveraging machine learning and customer choice modelling techniques, the solution enables Thai Airways to optimise pricing and availability decisions.

Javier Laforgue, managing director, Asia Pacific, Amadeus, said: “Thai Airways has long been an important and strategic partner of Amadeus.

“The agreement signed today is a milestone for us and we look forward to working hand in hand with the carrier on its transformation journey.

“We are confident that our technology will continue to support Thai Airways’ growth ambitions and enable the carrier to achieve its business goals.”

Finally, the airline will use the Xchange Payment Platform (XPP) from Outpayce, Amadeus’ payments business.

This platform allows Thai Airways to easily accept a wide range of card and alternative payment methods from travellers.

Through XPP, the carrier can accept payments globally by connecting to a wide range of specialist partners, for services like cross-border acquiring, authentication and fraud management.

Thai Airways also benefits from XPP’s enhanced orchestration and analytics to continually refine its payments strategy and increase acceptance rates.