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Madrid to use flamenco to draw tourists in from the heat

While temperatures in the morning are bearable, even Madrid's central Retiro Park "is ho
3:00 pm. The best places to take refuge are air conditioned, and that means museums,
cinemas and libraries," said Madrid's city councillor for culture and tourism, Marta Rivera
Cruz. The shows will features internationally renowned performers such as Yolanda Osun
and Eduardo Guerrero.
Madrid city hall said Wednesday it will offer free flamenco shows at air
conditioned museums during the hottest hours of the day to encourage
tourists to seek shelter from the heat.
Spain endured its second-hottest year on record in 2023 and
temperatures in Madrid regularly top 40 degrees Celsius (104
Fahrenheit) during the summer months, when tourists from around the
world flock to the city. Over 1.6 million tourists visited the Spanish
capital last July and August.
While temperatures in the morning are bearable, even Madrid's central
Retiro Park "is hot at 3:00 pm. The best places to take refuge are air
conditioned, and that means museums, cinemas and libraries," said
Madrid's city councillor for culture and tourism, Marta Rivera de la Cruz.
To draw tourist indoors, Madrid's three main museums -- the Prado, the
Reina Sofia and the Thyssen -- as well as the Royal Collections Gallery
next to the royal palace will offer free flamenco shows every day from
3:00 pm until 5:00 pm during July and August, she added
The shows will features internationally renowned performers such as
Yolanda Osuna and Eduardo Guerrero.
Public libraries will also offer humorous monologue shows and concerts
in the early afternoon, while cinemas will offer reduced rates for
screenings before 5:00 pm.
The measure "will not involve any additional energy expenditure" since
these venues were already air conditioned, said Rivera de la Cruz.
Spain experienced seven heatwaves last year. since 1975, heatwaves have lengthened by three days per decade...and increased in temperature by
2.7C per decade, according to Spain's AEMET weather agency.

Source: The Economic Times