Amadeus is adding a chatbot to its Agency360 Plus data tool - the first step in the travel tech firm’s plans to incorporate Generative AI across its suite of business intelligence products.

The chatbot, which will be powered by Microsoft's Azure OpenAI Service, will provide hotel companies with access to agency and corporate booking data, as well as answering questions and data requests in “natural language”.

Madrid-based Amadeus said the idea was to enable "less technical staff or novices" to access the tool and apply the results across a variety of functions, including sales.

In a statement, the company explained that the new service can give hotel revenue managers access to data on average daily rates (ADRs), room nights and revenue pipeline without the need for manual searches.

Michael Yeomans, SVP of business intelligence and data solutions, hospitality, at Amadeus, added: “This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience and remove the need for hoteliers to manually comb through data.

“The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”

The chatbot is the latest development in Amadeus' ongoing partnership with Microsoft, which has included the integration of Amadeus' Cytric booking and expense platform with the Microsoft 365 suites of tools. The two companies have also piloted the use of an AI-enabled digital assistant to help travellers using Cytric.